Panorama Grass-Fed Natural Beef Now at Rocky Mountain Whole Foods Markets

Vina, Calif., February 13, 2008 — Panorama Natural Grass-Fed Beef™ is now being sold in the fresh meat cases of Whole Foods Markets in Colorado and Utah. The markets represent Panorama’s first distribution outlets in the Rocky Mountain region.

Panorama Natural Grass-Fed Beef, based in Vina, Calif., is produced by a group of 43 family ranchers in California, Oregon, Washington and Nevada who raise Black and Red Angus cattle on natural grasses, legumes and range forage.  Panorama’s beef is also sold at Whole Foods stores in Northern California, Washington and Oregon and at 188 Trader Joe’s stores in the Western U.S.

By raising only Angus-breed cattle, following strict grass-feeding regimens and humane protocols, and processing the cattle at 14 to 18 months of age, the company is able to offer one of the most flavorful and tender grass-fed beefs in the country.

Panorama cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.

Ranchers who raise Panorama cattle treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.  Their ranching and animal-handling practices are verified through regular third-party audits by Western Ranchers Beef Cooperative, an association that promotes sustainable ranching practices.

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