California Rangeland Trust and Panorama Meats Partner to Protect Threatened Rangelands

Sacramento, Calif., and Vina, Calif., July 7, 2009 — News from Panorama Meats, Inc.

For Immediate Release

California Rangeland Trust Contact:
Erin Davis
Director of Communications 805-801-1709


Panorama Meats, Inc. Contact:
Michele Wells
Wells Communications 303-417-0696

California Rangeland Trust and Panorama Meats Partner to Protect Threatened Rangelands

Sacramento, Calif., July 7, 2009 –The California Rangeland Trust has partnered with Panorama Meats, Inc. of Vina, Calif. in a joint effort to support the long-term conservation of California’s rangelands. Beginning this week, a portion of the proceeds from the sale of all Panorama Organic Grass-Fed Beef sold in California will be contributed to the California Rangeland Trust to assist ongoing work to place conservation easements on working cattle ranches.

“The partnership with Panorama Organic Grass-Fed Beef and the California Rangeland Trust is an exciting new endeavor to further the sustainability of rangeland conservation and agriculture in California,” said Nita Vail, Chief Executive Officer, California Rangeland Trust.

Mack Graves, Chief Executive Officer of Panorama Meats, said, “Panorama’s ranchers have a vested interest in preserving the rangelands where their cattle graze. This arrangement demonstrates the strength of their commitment to create sustainable grazing lands for future generations.”

The California Rangeland Trust uses conservation easements to protect rangelands from development and other threats. These conservation easements are voluntary, legally recorded agreements between the landowner and California Rangeland Trust, which permanently restrict the land to agricultural and open space uses. Today, California Rangeland Trust holds conservation easements on over 186,000 acres of rangeland on thirty ranches, ensuring that these working landscapes will be forever protected.

Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon and Wyoming who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods stores in Northern California, Washington, Oregon, Utah, Kansas, New Mexico and Colorado and other independent retail grocers.

Ranchers who raise Panorama cattle employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.  Their ranching and animal-handling practices are verified through regular third-party audits by Western Ranchers Beef Cooperative, an association that promotes sustainable ranching practices. More information is available at