Panorama Seeks More Organic Grass-Fed Ranchers

Vina, Calif., April 29, 2010 —

Demand for organic grass-fed and finished beef growing

Panorama Meats, the nation’s largest producer of USDA Certified Organic and 100 percent grass-fed and finished beef, is enlisting new family ranchers for its program. Panorama seeks to increase its supply of organic grass-fed and finished cattle in order to meet increased consumer demand.

“Panorama’s mission is to help family ranchers make organic grass-fed and finished cattle ranching a viable economic strategy,” said Mack Graves, CEO of Panorama Meats. “We are also committed to helping our rancher partners employ systems to protect delicate rangelands for future generations.”

Grass-fed beef ranchers can take advantage of Panorama’s strong retail presence to realize a premium price and a guaranteed market for their beef, Graves said. Panorama, he added, handles all the processing, marketing and merchandising to the consumer, allowing family ranchers to focus on ranching.
Graves said Panorama also has systems in place for helping Panorama ranchers meet requirements for USDA Certified Organic status.

Panorama helps ranchers establish what Graves calls “holistic systems” to assess the status of their land, evaluate ranching practices and create record-keeping systems to meet Certified Organic requirements. The Certified Organic process can take up to three years if the history of a rancher’s grazing land has not been meticulously documented.

Panorama also educates ranchers in land management and rangeland preservation techniques based on the experience of its founding ranchers, who have won national environmental awards for rangeland stewardship. Earlier this year, Panorama founding rancher Darrell Wood and his family were awarded the 2009 National Environmental Stewardship Award at the 2010 Cattle Industry Annual Convention.

Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.

Its ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.

Ranchers who want to find out more about joining the Panorama program and becoming Certified Organic should contact Wayne Langston, Vice President, Production at (530) 310-1196 or by e-mail at More information about Panorama is available at

About Panorama Meats (Vina, Calif.)
Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, New Mexico, Nebraska and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods stores in Northern California, Oregon, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers. More information is available at

Media Contact:  Michele Wells, Wells Communications, Inc., (303) 417-0696