Panorama Meats Introduces Local Organic Grass-Fed Beef to Whole Foods Market’s Pearl Street Store in Boulder

Vina, Calif., December 1, 2010 —

Panorama Meats, the nation’s largest producer of USDA Certified Organic and 100 percent grass-fed and grass-finished beef, introduced local beef raised by Kiowa Valley Organics in Ft. Lupton, Colo., to Whole Foods Market’s Pearl Street store in Boulder this week.

Kiowa Valley Organics is a family-owned farm that raises USDA certified organic grass-fed beef, and also organic produce, on 700 acres on Colorado’s Eastern Plains. Panorama characterizes beef from Kiowa Valley Organics as local because it is raised and processed within 50 miles of Whole Foods Market’s Boulder store.

“We make a real effort to find local ranchers that meet Panorama’s and Whole Foods Market’s high standards for organic grass-fed beef. Kiowa Valley Organics is an exciting addition to our program in the Rocky Mountain region,” said Mack Graves, CEO of Panorama Meats.

Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.

About Panorama Meats

Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, Montana, Nebraska, New Mexico and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods Market stores in Northern California, Oregon, Washington, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers.