Panorama Meats Hiring Marketing & Social Media Coordinator

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Perdue Farms is a family-owned food and agriculture company heading into it’s second century of growth and innovation.  We were founded on trust—a value that carries through everything we do. Perdue Foods is a leader in Premium Proteins and Perdue AgriBusiness ranks among the top US grain companies.  Panorama Meats, now part of Perdue Farms, was started in 2002 by a small group of California ranchers who believed in their methods of raising grass-fed and grass finished cattle. We are now supporting over 50 ranches throughout the U.S., dedicated to sustainable production systems.  Panorama Meats offers and extensive line of both organic and never/ever line of grass-fed and grass finished beef products.

We are seeking a smart, driven, energetic and enthusiastic Marketing Coordinator to support our dynamic business experiencing rapid growth at our office located in Woodland, CA, just a short drive from downtown Sacramento.

The right candidate has excellent written and verbal communications skills, is naturally organized, is a go-getter who identifies needs and acts without prompt and works well under pressure. You must have a love for, and expertise in, using social media (Facebook, Instagram Twitter, LinkedIn YouTube, etc.) on both the paid and organic fronts. You are always looking for the next big thing by staying up on all that’s new in the social world. You excel at analyzing data and developing reports that show clear ROI and measurement against KPIs, preparing executive summaries, as well as in-depth tracking.

Principal and Essential Duties & Responsibilities

Social Media:

  • Create social media content for existing platforms
  • Develop and execute an editorial calendar for social platforms
  • Maintain social channels and community actively
  • Research pertinent topics to share on social media outlets
  • Monitor social conversations and engage when needed
  • Develop recommendations for additional platforms relevant to business goals
  • Keep current with social networking trends and developments
  • Analyze engagement and develop regular reports for various internal audiences

Marketing Admin:

  • Maintain POS materials and distribution to customers
  • Prepare newsletter communications for email newsletter
  • Edit & update website
  • Special project planning & execution: trade shows, sales meetings, farm tours, and event management
  • Other administrative duties as needed

Minimum Education

Bachelor’s degree in Marketing, Business, Communications or related field.

Experience Requirements

  • 1- 2+ years of prior experience with food industry brands or working at marketing or public relations agency
  • Excellent written and verbal communication, strong editing skills
  • Impeccably organized, with the ability to juggle multiple projects and proactively take on new projects
  • Ability to work independently
  • Energy, with a desire to come up with fresh ideas on how to grow our online presence
  • Must have experience using, managing and creating content for Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.
  • Ability to see how social media fits into business strategy

Experience Preferred

  • Excellent computer skills knowledge and abilities with Microsoft Suite: Outlook, Word, Excel, and PowerPoint
  • A high degree of internet savvy, with a curiosity and enthusiasm for digital and social media trends
  • Facebook Blueprint Certification a plus!
  • Knowledge of WordPress
  • Ability to travel 10-15%

Environmental Factors and Physical Requirements

Position is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment.  Work activity is in an office, open-partitioned, cubicle environment.

Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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Panorama Meats Joins Perdue Premium Meat Company, Inc.

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May 23, 2019

Woodland, CA – Panorama Meats®, the nation’s largest producer of 100 percent grass-fed and grass-finished certified organic beef, today announced they were joining Perdue Premium Meat Company, Inc., an industry leader in sustainable agriculture and humane animal care. Panorama will be the most recent brand to join the Perdue Farms family of sustainable premium meat companies that include Niman Ranch®, Coleman Natural®, Prairie Grove® and Sioux-Preme® Packing Co. Panorama’s nearly 50 independent family ranchers raise U.S. born cattle and span seven states and one million acres of USDA Certified Organic grasslands in Northern California, Southern Oregon, Montana, South Dakota, Nebraska, Wisconsin, and Colorado.

“Perdue Premium Meat Company brings long-term stability and shared resources that will help our business continue to grow,” said Lori Carrion, Chief Executive Officer of Panorama Meats.  “Working alongside great brands like Niman Ranch and Coleman Natural, we will be able to invest in our future and expand our reach so more people have access to organic American grass-fed beef raised by independent family farmers committed to stewarding our country’s valuable rangelands.” 

Known for its humane animal care, commitment to traditional ranching practices, and conservation efforts of America’s grasslands, Panorama is a natural fit with the all-natural, humane animal care leaders at Perdue Premium Meat Company, Inc. based in Colorado.

“We are honored to welcome the leader in U.S. grass-fed and finished beef into our family of specialty brands. As the premium meat division of Perdue Foods grows with a collection of best in class, iconic U.S. family farmer and rancher based businesses, customers and consumers will have greater trust in their meat choices,” said Jeff Tripician, President of Perdue Premium Meat Company, Inc. “Panorama’s experienced team has proven since their launch in 2002 to be savvy business leaders who have used their platform to drive their values, including preserving rangeland, supporting organic practices, and providing economic opportunities for family ranchers. Perdue Premium Meat Company specifically identified Panorama as a perfect fit to enter the organic grass-finished business and will do everything we can to help them continue to thrive.” Panorama will remain in Woodland California and be led by their longstanding leadership team and staff. 

“We’ve looked at what Niman Ranch has built over time and how Perdue Farms has worked with them since their acquisition in 2015 and knew it would be a wonderful partnership,” said Carrion. “Today’s announcement is a continued commitment to our ranchers and customers with the same focus on sustainability and pastured agriculture for generations to come.”


About Panorama Meats

Founded in 2002, Panorama raises cattle on pastures of grasses, legumes and range forage by nearly 50 family ranchers throughout the United States, representing more than 1 million acres of USDA Certified Organic land. Panorama cattle are never administered hormones or antibiotics and never fed animal by-products. Panorama Grass-fed Beef can be found throughout the United States at Whole Foods Market, independent retailers, restaurants, food service distributors and purchased direct online.  

About Perdue Farms 
Perdue Premium Meat Company, Inc. (PPMC) is a subsidiary of Perdue Farms, a fourth-generation, family owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers and farmers through trusted choices in products and services. As the specialty natural meats division, PPMC offers a portfolio of multi-protein, no-antibiotics-, no-hormones-ever products under the Niman Ranch®, Coleman Natural®, SiouxPreme®, Prairie Grove® and Panorama Meats® brands. Our brands are supported by U.S. farmers and ranchers who share our belief in sustainable agriculture and humane animal care practices.

Panorama Meats Releases Organic Grassfed Beef Hot Dog

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Panorama Meats Releases Organic Grassfed Beef Hot Dog

July 24, 2018

  • Grassfed beef leader Panorama Meats adds organic grassfed and grass-finished hot dogs to its product portfolio.
  • Panorama’s hot dogs will be added to an already diverse and widely distributed line of products including a full line of sub-primals, case ready ground beef, portion cut steaks and offal, bone broth and snack sticks.
  • Compared to grain-finished beef, grassfed and grass-finished beef contains higher levels of Vitamins A and E, omega-3 fatty acids and conjugated linoleic acid.


Woodland, California – Panorama Meats has added an organic grassfed and grass-finished beef hot dog to its product portfolio. Distributed under Panorama’s Western Grassfed Beef brand, the fully cooked, uncured beef hot dogs are USDA Certified Organic, non-GMO, Global Animal Partnership (GAP) Step 4 rated, gluten-free and made from grassfed beef cattle born and raised in the United States.

“All of the cattle entering our program are 100-percent grassfed and grass-finished, raised on open pastures where they’re able to graze naturally, resulting in a nutritious and naturally lean source of protein,” said Lori Carrion, CEO.

“High-quality grassfed cattle start with the management of healthy soil and grasses.  Our ranchers achieve this through long term commitments to sustainable grazing practices. These practices work in harmony to restore, preserve and regenerate the land,” added Becky Faudree, director of operations.

Panorama Meats’ mission is to provide healthful, innovative, high-quality grassfed beef products supported by its long-term commitment to U.S. family ranchers.

About Panorama Meats

Founded in 2002, Panorama raises cattle on pastures of grasses, legumes and range forage by more than 50 family ranchers throughout the United States, representing more than 1 million acres of USDA Certified Organic land. Panorama cattle are never administered hormones or antibiotics and never fed animal by-products. Panorama’s Western Grassfed Beef brand can be found throughout the United States at independent retailers, restaurants, food service distributors and purchased direct online.


For more information, contact Becky Faudree, director of operations, at (530) 668-8920 or

Panorama Organic Grass-Fed Beef Wins “Product with a Purpose” Award from Whole Foods Markets

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Woodland, CA, May 19, 2015 —

Long-time Whole Foods Market supplier one of 17 vendors to win awards in 2015

Panorama Organic Grass-Fed Beef won the Whole Foods Markets 2015 “Product with a Purpose” Supplier Award.

Panorama, which has had its product in the meat cases of Whole Foods Markets since 2006, was one of 17 award recipients selected from thousands of Whole Foods Market suppliers. On hand to accept the award for Panorama were founder and President, Darrell Wood, a sixth-generation California rancher, and Wayne Langston, Panorama’s Vice President of Production.

“We are proud of the strong relationship that we have developed with Whole Foods over the past ten years,” said Darrell Wood.

“Our values align perfectly with Whole Foods Markets,” said Panorama’s CEO Lori Carrion. “Both companies are dedicated to sourcing local and organic, and to preserving the land, air and water that sustain our cattle.”

Since Panorama’s inception, it has been dedicated to working with and supporting local ranchers, preserving rangelands, and increasing the popularity and availability of certified organic 100 percent grass-fed and 100 percent grass-finished beef. Panorama’s ranchers raise their cattle on over 1 million acres of certified organic land in the Western U.S.

About Panorama Meats

Panorama Grass-Fed Beef cattle are raised on grasses, legumes and range forage by more than 45 family ranchers throughout the Western United States. Find Panorama Organic Grass-Fed Beef at more than 150 Whole Foods Market stores in Northern California, the Northwest, the Rocky Mountains, Texas and Florida, and 77 Brookshire Brothers stores in Texas.

Panorama Meats’ Founding Rancher Darrell Wood Joins Land Trust Alliance Board

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VINA, Calif., August 28, 2013 —

Darrell Wood, a national leader in rangeland conservation and President of Panorama Meats the largest grass-fed beef producer in the U.S., has joined the board of directors of the Land Trust Alliance in Washington, D.C.

A sixth-generation California cattleman, Wood raises certified organic, grass-fed cattle on his 40,000-acre Leavitt Lake Ranch in Northern California. His ranch supplies beef to Panorama Meats, now comprised of more than 50 family ranches in nine states that follow strict environmental stewardship protocols. Panorama Organic Grass-Fed Beef is sold at Whole Foods Markets throughout the U.S. Panorama Natural Grass-Fed Beef is sold at H-E-B/Central Markets stores in Texas.

Wood is past Chairman and a current board member of the Partnership of Rangeland Trusts, former Chairman and a 14-year board member of California Rangeland Trust, former Second Vice President of the California Cattlemen’s Association, past President of the Partnership of Rangeland Trusts and past President of the Lassen County Cattleman’s Association.

Wood received the Grassland Stewardship Award in 1999 from the Society for Range Management Stewardship, the NCBA 2009 National Environmental Stewardship Award and the National Wetlands Conservation Award from the U.S. Fish and Wildlife Service in 2006.

Panorama donates a portion of its California sales to California Rangeland Trust for creation of conservation easements on working cattle ranches.