Beef Short Ribs

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Preheated to 350 degrees. Serves 6

7lbs Panorama Organic 100% Grass-Fed short ribs
3 tbsp Canola Oil

Dry Spice Rub:
1 tbsp paprika
½ tbsp. rosemary
½ tbsp. thyme
2 tsp salt
1 tsp pepper

3 large onions
4 c carrots, peeled & diced
6 fresh Anaheim chilies, seeded & chopped

Cooking Broth
1 can diced tomatoes (14 oz.)
½ can chipotle chilies in adobo sauce, pureed & strained to remove seeds (7.5 oz)
6C chicken stock
3 tbsp tomato paste

12 fresh garlic cloves
6 bay leaves

Combine dry ingredients and coat ribs

Brown Meat:
Hear 1 tbsp. oil in a large heavy bottomed Dutch oven over medium-high heat until simmering. Add half of the beef & cook, without moving, until well browned, about 4-6 minutes. Turn beef & continue to cook on second side until browned, another 4-6 minutes longer. Transfer beef to medium bowl. Repeat with the remaining tablespoon of oil and meat.

Sauté the vegetables:
Reduce heat to medium-high, add vegetables & cook, stirring occasionally, until softened & beginning to brown, about, 10-12 minutes. Remove half of the vegetables & reserve. Add garlic & cook until aromatic, about 30 seconds, add tomatoes and tomato paste and cook, stirring constantly.

Increase heat to high, add stock & simmer, scraping bottom of pan with wooden spoon to loosen browned bits. Add bay leaf, the browned beef & any accumulated juices to pot. Cover & bring to a simmer. Transfer pot oven and braise until fork tender, about 2-2 ½ hours.

Remove from oven & add the reserved vegetables, allow liquid to settle about 5 minutes then strain off excess fat. Serve warm.

BBQ Beef

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4 lbs Panorama Organic 100% Grass-Fed boneless chuck roast
1 onion, quartered
2 bay leaves
4 garlic cloves, minced

Place chuck roast in a Dutch oven. Add Onion, bay leaves and garlic. Add enough water to cover chuck roast. Cover and simmer over medium heat 3 hours or until meat is tender. Reserve one cup of meat liquid. When meat has cooled enough to handle, shred it.
BBQ Sauce Ingredients
2 tbsp butter
1/2 c chopped onion
2 tbs sugar
½ tsp
½ tsp dry mustard
1C ketchup
2 tbsp white vinegar
2 tbsp Worcestershire sauce
1 c reserved liquid from meat

Sauce Instructions:
In a medium sauce pan, sauté onion in butter until soft and translucent. Add remaining ingredients and simmer for 15 minutes. Ass the shredded beef to the sauce. Serve on large hamburger buns.

Beef Meatloaf

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2 lbs Panorama Organic 100% Grass-fed ground beef
2 tbsp. Butter 1/2 c Finely chopped onion
1/2 c Finely chopped carrot
1/2 c Finely chopped celery
2 Eggs
1/4 c Ketchup

1/2 c Evaporated milk
3 tbsp Chopped parsley
2 tsp Chili powder
1 tsp Dry mustard
1 tsp Allspice
2 c Bread crumbs
1 1/2 tsp Salt

Preheat oven to 350 degrees.

Preheat oven to 350 degrees. Heat butter in a small skillet and sauté onion, carrots and celery until tender. Remove from heat and cool slightly. In a bowl, beat the 2 eggs and add the sautéed vegetables, ketchup, evaporated milk, parsley, chili powder, dry mustard and allspice. In another larger bowl, add the ground beef and bread crumbs. Pour the egg mixture over the meat and using your hands, incorporate everything together. Pour into a 10 x 5 loaf pan and bake in a 350 degree oven for one hour to 1 ¼ hours.
(If you do not have a meatloaf pan, we suggest you place a jellyroll pan underneath the loaf pan to catch any spillover.)

Beef Skewers w/Cilantro-Garlic Sauce

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2 lbs Panorama Organic 100% Grass-fed NY Strip Steak
¾ c Fresh parsley
¾ c Fresh cilantro
1 ½ tsp Kosher salt
1 ½ tbsp Lemon juice
¾ c Extra-virgin olive oil
3 tbsp Extra-virgin olive oil
5 Garlic cloves, peeled
1 pint Cherry tomatoes
Fresh ground black pepper

Sauce Instructions:
In a food processor, pulse garlic until minced. Set aside 1 tsp. To the remaining in the food processor, add parsley, cilantro, 1 tsp of salt, and a pinch of ground pepper. Pulse until chopped. With the processor running, add lemon juice, and then ¾ c of the olive oil in a steady stream. Put into a bowl, cover and refrigerate.

Skewer Instructions:
Soak bamboo skewers in water for 30 minutes. Heat grill or broiler. Thread the meat and tomatoes onto the skewers. Alternating between the two. Brush the meat and tomatoes with the remaining 3 tablespoons of olive oil. Grill or broil 2 -3 minutes on each side. Serve at room temperature with sauce.

Because Panorama Organic 100% Grass-Fed beef is lower in fat, it cooks faster than ordinary beef. WE recommend that it be cooked at a lower temperature than you would normally use for conventional beef.

Panorama Meats Joins Perdue Premium Meat Company, Inc.

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May 23, 2019

Woodland, CA – Panorama Meats®, the nation’s largest producer of 100 percent grass-fed and grass-finished certified organic beef, today announced they were joining Perdue Premium Meat Company, Inc., an industry leader in sustainable agriculture and humane animal care. Panorama will be the most recent brand to join the Perdue Farms family of sustainable premium meat companies that include Niman Ranch®, Coleman Natural®, Prairie Grove® and Sioux-Preme® Packing Co. Panorama’s nearly 50 independent family ranchers raise U.S. born cattle and span seven states and one million acres of USDA Certified Organic grasslands in Northern California, Southern Oregon, Montana, South Dakota, Nebraska, Wisconsin, and Colorado.

“Perdue Premium Meat Company brings long-term stability and shared resources that will help our business continue to grow,” said Lori Carrion, Chief Executive Officer of Panorama Meats.  “Working alongside great brands like Niman Ranch and Coleman Natural, we will be able to invest in our future and expand our reach so more people have access to organic American grass-fed beef raised by independent family farmers committed to stewarding our country’s valuable rangelands.” 

Known for its humane animal care, commitment to traditional ranching practices, and conservation efforts of America’s grasslands, Panorama is a natural fit with the all-natural, humane animal care leaders at Perdue Premium Meat Company, Inc. based in Colorado.

“We are honored to welcome the leader in U.S. grass-fed and finished beef into our family of specialty brands. As the premium meat division of Perdue Foods grows with a collection of best in class, iconic U.S. family farmer and rancher based businesses, customers and consumers will have greater trust in their meat choices,” said Jeff Tripician, President of Perdue Premium Meat Company, Inc. “Panorama’s experienced team has proven since their launch in 2002 to be savvy business leaders who have used their platform to drive their values, including preserving rangeland, supporting organic practices, and providing economic opportunities for family ranchers. Perdue Premium Meat Company specifically identified Panorama as a perfect fit to enter the organic grass-finished business and will do everything we can to help them continue to thrive.” Panorama will remain in Woodland California and be led by their longstanding leadership team and staff. 

“We’ve looked at what Niman Ranch has built over time and how Perdue Farms has worked with them since their acquisition in 2015 and knew it would be a wonderful partnership,” said Carrion. “Today’s announcement is a continued commitment to our ranchers and customers with the same focus on sustainability and pastured agriculture for generations to come.”


About Panorama Meats

Founded in 2002, Panorama raises cattle on pastures of grasses, legumes and range forage by nearly 50 family ranchers throughout the United States, representing more than 1 million acres of USDA Certified Organic land. Panorama cattle are never administered hormones or antibiotics and never fed animal by-products. Panorama Grass-fed Beef can be found throughout the United States at Whole Foods Market, independent retailers, restaurants, food service distributors and purchased direct online.  

About Perdue Farms 
Perdue Premium Meat Company, Inc. (PPMC) is a subsidiary of Perdue Farms, a fourth-generation, family owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers and farmers through trusted choices in products and services. As the specialty natural meats division, PPMC offers a portfolio of multi-protein, no-antibiotics-, no-hormones-ever products under the Niman Ranch®, Coleman Natural®, SiouxPreme®, Prairie Grove® and Panorama Meats® brands. Our brands are supported by U.S. farmers and ranchers who share our belief in sustainable agriculture and humane animal care practices.