Panorama Meats Hires Production Manager for Rocky Mountain Region

Posted Leave a comment

Vina, California, February 1, 2011 —

Panorama Meats, the nation’s largest producer of organic, 100 percent grass-fed and grass-finished beef, has hired Rick Kingsbury as production manager for the Rocky Mountain region. He reports to Panorama’s Vice President, Production, Wayne Langston, and will manage Panorama’s growing network of organic grass-fed beef ranchers in Colorado, New Mexico, Nebraska, Idaho, Wyoming and Montana.
Kingsbury most recently owned and operated Pecos Valley Grass Fed Beef near Santa Fe, N.M., which specialized in raising Scottish Highlander cattle to produce grass-fed beef for distribution to Farmer’s markets, high-end restaurants, and families across Northern New Mexico.  He frequently lectures about the nutritional benefits of grass-fed products and is a recent past board member of the Southwest Grass-Fed Beef Alliance. Kingsbury can be reached at 505-670-3737 or rick.kingsbury@panoramameats.com.
Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.
More information about Panorama is available at www.panoramameats.com.

About Panorama Meats
Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, Montana, Idaho, Nebraska, New Mexico and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods Market stores in Northern California, Oregon, Washington, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers. More information is available at www.panoramameats.com.

Panorama Meats Introduces Local Organic Grass-Fed Beef to Whole Foods Market’s Pearl Street Store in Boulder

Posted Leave a comment

Vina, Calif., December 1, 2010 —

Panorama Meats, the nation’s largest producer of USDA Certified Organic and 100 percent grass-fed and grass-finished beef, introduced local beef raised by Kiowa Valley Organics in Ft. Lupton, Colo., to Whole Foods Market’s Pearl Street store in Boulder this week.

Kiowa Valley Organics is a family-owned farm that raises USDA certified organic grass-fed beef, and also organic produce, on 700 acres on Colorado’s Eastern Plains. Panorama characterizes beef from Kiowa Valley Organics as local because it is raised and processed within 50 miles of Whole Foods Market’s Boulder store.

“We make a real effort to find local ranchers that meet Panorama’s and Whole Foods Market’s high standards for organic grass-fed beef. Kiowa Valley Organics is an exciting addition to our program in the Rocky Mountain region,” said Mack Graves, CEO of Panorama Meats.

Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.

About Panorama Meats

Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, Montana, Nebraska, New Mexico and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods Market stores in Northern California, Oregon, Washington, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers.

Panorama Meats Rancher Receives California Cattleman’s Association Environmental Award

Posted Leave a comment

Vina, CA, November 22, 2010 —

Panorama Meats founding ranchers Darrell and Callie Wood of Leavitt Lake Ranches were awarded the 2010 California Beef Cattle Improvement Association’s Commercial Producer of the Year Award by the California Cattleman’s Association.

The award recognizes progressive beef cattle breeders who use practical, scientifically accepted selection and management methods and integrate them into successful ranching operations.

Panorama Meats Introduces Super-Local Organic Grass-Fed Beef to Whole Foods Market Stores in Marin, Napa and Sonoma Counties

Posted Leave a comment

Vina, California, August 4, 2010 —

Panorama Meats, the nation’s largest producer of USDA Certified Organic and 100 percent grass-fed and finished beef, has developed a unique program that brings beef raised on its Marin County, Napa County and Sonoma County ranches directly to Whole Foods stores in those three counties.
Whole Foods Market’s new Blithedale store in Marin County, which opened on June 5, became the first store in the region to carry the super-local beef, which is raised at Lunny Ranch in Inverness and Diamond W Ranch in Petaluma and is also processed locally in Merced. The beef is being rolled out to the remaining Whole Foods stores in Marin County, Napa County and Sonoma County during the next few months.
“This is the first of many programs from Panorama that connect local ranchers with the stores in their backyards,” said Mack Graves, CEO of Panorama Meats. “Our goal is to offer a truly local, completely grass-fed organic beef to as many consumers as possible.” Panorama, he added, is working to develop similar programs involving its family ranchers in other parts of the country.
Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. More information about Panorama is available at www.panoramameats.com.

About Panorama Meats
Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, Montana, Nebraska and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods stores in Northern California, Oregon, Washington, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers.

Panorama Meats and Wellshire Farms Partner on Organic Grass-Fed Beef Hot Dogs for Whole Foods Market Stores in Northern California

Posted Leave a comment

Vina, Ca., May 12, 2010 —

For Immediate Release

Panorama Meats and Wellshire Farms Partner on Organic Grass-Fed Beef Hot Dogs for Whole Foods Market Stores in Northern California

Vina, Calif., May 12, 2010—Panorama Meats, the nation’s largest producer of USDA Certified Organic and 100 percent grass-fed and finished beef, has partnered with Wellshire Farms of Swedesboro, N.J., to produce a line of organic grass-fed beef hot dogs exclusively for Whole Foods Markets. The hot dogs are being introduced under the Wellshire Farms label in Whole Foods’ 30 Northern California stores, but will eventually be available to other Whole Foods stores throughout the U.S.
Panorama will offer consumer tastings of the new hot dogs and its ground beef from May 12 through June 1 at Whole Foods stores throughout Northern California.
Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. More information about Panorama is available at www.panoramameats.com.

About Panorama Meats
Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, New Mexico, Nebraska and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods stores in Northern California, Oregon, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers. More information is available at www.panoramameats.com.

About Wellshire Farms
Wellshire Farms is a small, family-owned all natural meat company that produces minimally processed, “All Natural” beef, pork and poultry products that are free of added nitrates, nitrites, antibiotics, growth promoting hormones, artificial ingredients and preservatives. Wellshire uses only small, family owned, sustainable farmers and vendor partners to raise and process its beef, pork and poultry products. Wellshire has been an exclusive brand for Whole Foods stores nationwide since 2008.Wellshire guarantees using minimum ingredients in their products to bring their customers the most wholesome, healthy products available.  “Feel Great, Eat Well.”  For more information about Wellshire Farms, visit www.wellshirefarms.com.