Panorama Meats Brings Colorado-Raised Organic Grass-Fed Beef to Whole Foods Market Colorado Stores

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Vina, Calif., November 16, 2011 —

    Through a unique partnership between some of Colorado’s oldest family ranchers and Panorama Meats, Colorado shoppers can now purchase locally raised and processed grass-fed organic beef at seven Colorado Whole Foods Market stores.
And the seven Colorado ranchers will be able to see their beef in local stores, rather than have it shipped to faraway markets.
“These are local multi-generational family ranchers who raise 100 percent grass-fed cattle and who are good stewards of Colorado’s delicate rangelands. Their cattle are raised strictly on pasture and never confined to feedlots,” said Mack Graves, CEO of Panorama Meats.
Panorama Meats, based in Vina, Calif., is the nation’s largest producer of organic, 100 percent grass-fed and grass-finished beef. Panorama began supplying Colorado-raised and processed Panorama Organic Grass-Fed Beef last year to Whole Foods Market’s Pearl Street store in Boulder. Its beef is now the exclusive organic grass-fed beef sold at Whole Foods Market stores in Boulder, Superior, Highlands Ranch, South Glenn and Fort Collins.
Panorama’s Colorado ranchers include KW Farms in Alamosa, Kiowa Valley Organics in Roggen, Maytag Mountain Ranch in Cotopaxi, Mountain Island Ranch/Bieser Creek in Glade Park, Blue Range Ranch/San Juan Ranch in Saguache and Salazar Ranch in Manassa.
Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.

About Panorama Meats
Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, Montana, Idaho, Nebraska, New Mexico and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods Market stores in Northern California, Oregon, Washington, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers.

Panorama Meats Hires Production Manager for Rocky Mountain Region

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Vina, California, February 1, 2011 —

Panorama Meats, the nation’s largest producer of organic, 100 percent grass-fed and grass-finished beef, has hired Rick Kingsbury as production manager for the Rocky Mountain region. He reports to Panorama’s Vice President, Production, Wayne Langston, and will manage Panorama’s growing network of organic grass-fed beef ranchers in Colorado, New Mexico, Nebraska, Idaho, Wyoming and Montana.
Kingsbury most recently owned and operated Pecos Valley Grass Fed Beef near Santa Fe, N.M., which specialized in raising Scottish Highlander cattle to produce grass-fed beef for distribution to Farmer’s markets, high-end restaurants, and families across Northern New Mexico.  He frequently lectures about the nutritional benefits of grass-fed products and is a recent past board member of the Southwest Grass-Fed Beef Alliance. Kingsbury can be reached at 505-670-3737 or rick.kingsbury@panoramameats.com.
Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.
More information about Panorama is available at www.panoramameats.com.

About Panorama Meats
Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, Montana, Idaho, Nebraska, New Mexico and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods Market stores in Northern California, Oregon, Washington, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers. More information is available at www.panoramameats.com.

Panorama Meats Introduces Local Organic Grass-Fed Beef to Whole Foods Market’s Pearl Street Store in Boulder

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Vina, Calif., December 1, 2010 —

Panorama Meats, the nation’s largest producer of USDA Certified Organic and 100 percent grass-fed and grass-finished beef, introduced local beef raised by Kiowa Valley Organics in Ft. Lupton, Colo., to Whole Foods Market’s Pearl Street store in Boulder this week.

Kiowa Valley Organics is a family-owned farm that raises USDA certified organic grass-fed beef, and also organic produce, on 700 acres on Colorado’s Eastern Plains. Panorama characterizes beef from Kiowa Valley Organics as local because it is raised and processed within 50 miles of Whole Foods Market’s Boulder store.

“We make a real effort to find local ranchers that meet Panorama’s and Whole Foods Market’s high standards for organic grass-fed beef. Kiowa Valley Organics is an exciting addition to our program in the Rocky Mountain region,” said Mack Graves, CEO of Panorama Meats.

Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.

About Panorama Meats

Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, Montana, Nebraska, New Mexico and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods Market stores in Northern California, Oregon, Washington, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers.

Panorama Meats Rancher Receives California Cattleman’s Association Environmental Award

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Vina, CA, November 22, 2010 —

Panorama Meats founding ranchers Darrell and Callie Wood of Leavitt Lake Ranches were awarded the 2010 California Beef Cattle Improvement Association’s Commercial Producer of the Year Award by the California Cattleman’s Association.

The award recognizes progressive beef cattle breeders who use practical, scientifically accepted selection and management methods and integrate them into successful ranching operations.

Panorama Meats Introduces Super-Local Organic Grass-Fed Beef to Whole Foods Market Stores in Marin, Napa and Sonoma Counties

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Vina, California, August 4, 2010 —

Panorama Meats, the nation’s largest producer of USDA Certified Organic and 100 percent grass-fed and finished beef, has developed a unique program that brings beef raised on its Marin County, Napa County and Sonoma County ranches directly to Whole Foods stores in those three counties.
Whole Foods Market’s new Blithedale store in Marin County, which opened on June 5, became the first store in the region to carry the super-local beef, which is raised at Lunny Ranch in Inverness and Diamond W Ranch in Petaluma and is also processed locally in Merced. The beef is being rolled out to the remaining Whole Foods stores in Marin County, Napa County and Sonoma County during the next few months.
“This is the first of many programs from Panorama that connect local ranchers with the stores in their backyards,” said Mack Graves, CEO of Panorama Meats. “Our goal is to offer a truly local, completely grass-fed organic beef to as many consumers as possible.” Panorama, he added, is working to develop similar programs involving its family ranchers in other parts of the country.
Panorama cattle are raised entirely on pastures of natural grasses, legumes and range forage. Cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.
Panorama’s ranchers treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. More information about Panorama is available at www.panoramameats.com.

About Panorama Meats
Panorama Organic Grass-Fed Beef is produced by a group of family ranchers in Northern California, Southern Washington, Southern Oregon, Wyoming, Montana, Nebraska and Colorado who raise cattle on natural grasses, legumes and range forage. It is sold through Whole Foods stores in Northern California, Oregon, Washington, Utah, Nevada, Kansas, New Mexico and Colorado and through other independent retail grocers.