Panorama Rancher Receives Top NCBA Annual Environmental Stewardship Award

Posted Leave a comment

Vina, Calif., February 11, 2008 — The Yolo Land & Cattle Company, a California ranch that raises Angus grassfed beef for Panorama Meats, Inc., was awarded the 2008 Environmental Stewardship Award by the National Cattlemen’s Beef Association (NCBA) at its annual convention in Reno on Saturday, Feb. 9.

The prestigious award program—sponsored by the National Cattlemen’s Foundation, NCBA, Dow AgroSciences, USDA Natural Resources Conservation Service and U.S. Fish and Wildlife Service—recognizes stewardship practices and conservation achievements of U.S. cattle producers. National award winners are honored for their commitment to protecting the environment and improving fish and wildlife habitat while operating profitable cattle operations. The NCBA’s press release about the award can be found at www.beefusa.org/NEWSCaliforniafamilynamedNationalEnvironmentalStewardshipAwardwinner34243.aspx.

The Hank Stone family has raised one of the nation’s top herds of Angus cattle on its 7,500-acre Yolo Land & Cattle Co. ranch, located in Yolo County near Sacramento, California, for more than 30 years. They started raising grass-fed cattle for Panorama shortly after Panorama’s formation in 2003.

The Stones are dedicated to preserving and improving the natural beauty of the ranch ecosystem. They employ rotational grazing and controlled burning of weeds and brush, in accordance with current best practices for rangeland management.

Numerous projects are underway at Yolo ranch to restore riparian watersheds, optimize grazing patterns and increase wildlife populations, with funding from such organizations as the USDA’s Natural Resources Conservation Service, Audubon California, the California Department of Forestry and Fire Protection, the State Wildlife Conservation Board, the University of California Cooperative Extension, the Yolo County Resource Conservation District and the USDA Agricultural Research Service. More information about Yolo Land & Cattle Co. can be found at www.panoramameats.com/panorama/our-story/rancher-profile/yolo.

Other Panorama ranchers have been nationally recognized for environmental stewardship.  Last fall, Darrell Wood of Pete’s Creek Partnership, one of the founding ranches of Panorama Meats, Inc., received one of three 2006 National Wetlands Conservation Awards from the U.S. Fish and Wildlife Service, Department of the Interior.

About Panorama Meats, Inc.

Panorama Natural Grass-Fed Beef, based in Vina, Calif., is produced by a group of 43 family ranchers in California, Oregon, Washington and Nevada who raise Black and Red Angus cattle on natural grasses, legumes and range forage.  Panorama’s beef is also sold at Whole Foods stores in Northern California, Washington, Oregon and Colorado, and at 188 Trader Joe’s stores in the Western U.S.

By raising only Angus-breed cattle, following strict grass-feeding regimens and humane protocols, and processing the cattle at 14 to 18 months of age, the company is able to offer one of the most flavorful and tender grass-fed beefs in the country.

Panorama cattle are never implanted with hormones, fed animal by-products or treated with antibiotics.  All animals are raised in compliance with the Born and Raised in the USA® verification program.

Ranchers who raise Panorama cattle treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.  Their ranching and animal-handling practices are verified through regular third-party audits by Western Ranchers Beef Cooperative, an association that promotes sustainable ranching practices.

Panorama Grass-Fed Beef Ranchers Gain Organic Certification for 55,000 Acres of Pasture

Posted Leave a comment

Vina, Calif., November 1, 2006 — A group of California grass-fed ranchers who raise cattle for Panorama Meats, Inc. (formerly Western Grasslands, Inc.) has received organic certification for a total of 55,000 acres of privately owned and leased grasslands in Northern California on which to raise Panorama Organic Grass-Fed Beef™.

This accomplishment is the culmination of a long-term effort by the company’s ranchers to increase the number of certified organic acres available for their grass-fed cattle. Panorama ranchers’ organic pastures and processing plants are certified organic by California Certified Organic Farmers, the USDA-accredited certifying agency.

The company is made up of 43 family ranchers in California, Nevada, Oregon and Washington who raise Angus cattle on natural grasses, legumes and range forage.
To achieve organic certification of grasslands, landowners must be able to prove that the land has not been treated with pesticides, herbicides or other chemicals for at least three years. The newly certified-organic grasslands are owned and leased by multi-generation ranching families that have been stewards of the same land for generations.

“Our long-term relationship with the land means we can prove that it’s never been treated with chemicals in any way. That made organic certification within our reach,” said Darrell Wood, a fifth-generation California rancher and Panorama’s founder. Wood is currently Board Chairman of the California Rangeland Trust. He has been a member of that organization and has practiced its rangeland preservation methods on his family’s ranch for more than 20 years.

Most of the newly certified organic lands are located in Northern California in and around Winters, Vina and Susanville.

Panorama’s Organic Grass-Fed Beef is being sold at Whole Foods Markets in Northern California, Oregon and Washington. Its Natural Grass-Fed Beef is sold at 188 Trader Joe’s stores in the Western U.S., at the Berkeley Bowl, at both Farmer Joe’s stores in Berkeley, and at other retail stores in Northern California. It is also featured on the menus of such notable restaurants as San Francisco’s ACME Chophouse and Jardiniere.

Panorama’s ranchers raise only Angus-breed cattle primarily on pasture, in humane, low-stress conditions. In addition to controlling its genetics, Panorama feeds its cattle a forage ration of legumes and grasses in the last 30 days, a practice that supplies roughage, enables the cattle to be raised year-around, and enhances the flavor and tenderness of the final product. Panorama cattle are never fed grain.

All Panorama cattle are raised in compliance with the Born and Raised in the USA® verification program, which mandates that all cattle be born and raised in the United States and never implanted with hormones, fed animal byproducts or treated with antibiotics.

The ranchers who raise Panorama cattle employ pasture rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. Their ranching methods and animal-handling practices are verified through regular third-party audits by Western Ranchers Beef Cooperative, an association that promotes sustainable ranching practices.

Numerous scientific studies, including a June 2005 study by Cynthia A. Daley, PhD (College of Agriculture, California State University, Chico, Calif.), have found grass-fed beef to be higher in vitamins A and E than grain-fed beef, low in fat, high in Omega 3 fatty acids and a good source of CLA (conjugated linoleic acid), which is believed to reduce the risk of cancer, obesity, diabetes and other immune-system disorders. It is also a natural source of L-arginine, which has been found to reduce the risk of cardiovascular problems.

Panorama products are distributed by Sierra Meat Company, a full-line distributor of fresh meats based in Reno, Nev., Santa Clara, Calif., and Carmel, Calif., and other distributors in California and Washington.

Panorama Grass-Fed Meats Debuts Natural Grass-Fed Beef Hot Dogs and Sausages

Posted Leave a comment

Vina, Calif., August 25, 2006 — Panorama Natural Grass-Fed Beef Franks™ and three flavors of preservative-free, fully-cooked Panorama Grass-Fed Beef Sausages™ are being introduced on Sept. 1 by Vina, Calif.-based Panorama Grass-Fed Meats™.

Panorama Natural Grass-Fed Beef Franks, Jalapeno Sausages, Polish Sausages and Garlic Sausages are made with Panorama’s natural Angus grass-fed beef, with no added nitrates or nitrites, and with all the proven health benefits of grass-fed beef. They are being sold in 12-oz. and 16-oz. packages that have a shelf life of six weeks.

“Though there are other grass-fed franks on the market, we believe Panorama has produced the first grass-fed Angus beef sausage,” said Mack Graves, CEO of Panorama Meats, Inc. , formerly known as Western Grasslands, Inc.

Panorama worked with Engelhart Gourmet Foods, a long-time sausage producer in Fairfield, Calif., to develop recipes and to produce all four products. It chose premium natural lamb casings for its franks and natural hog casings for its sausages, rather than synthetic or collagen casings.

“The natural casings are important because they give the franks and sausages that old-world bite,” said Graves.

Panorama’s Angus cattle are raised primarily on pasture by 43 family ranchers in California, Oregon and Washington. All Panorama cattle are raised in compliance with the Born and Raised in the USA® verification program, which mandates that all cattle be born and raised in the United States and never implanted with hormones, fed animal by-products or treated with antibiotics. Panorama cattle never eat grain.

Ranchers who raise Panorama cattle treat the animals humanely in low-stress environments and employ pasture rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems.

Panorama’s natural and organic fresh beef is sold at the Berkeley Bowl, Farmer Joe’s in Oakland, at Whole Foods Markets in Northern California, Oregon and Washington, at 188 Trader Joe’s stores in the Western U.S. and at other independent natural foods stores. Notable restaurants, including San Francisco’s ACME Chophouse and Jardiniere, also feature Panorama grass-fed beef on their menus

Panorama Natural Grass-Fed Beef Chosen by Oakland’s Farmer Joe’s Stores

Posted

Vina, Calif., June 12, 2006 — Farmer Joe’s Market, a popular neighborhood food store serving Oakland’s health-conscious shoppers, has chosen Panorama Natural Grass-Fed Beef™ for the fresh meat cases of its existing store on Macarthur Blvd. and its new store at 3426 Fruitvale Ave., which is set to open on June 24.

Farmer Joe’s is known for offering a family-oriented shopping experience, with high-quality organic and natural foods at low prices.

Panorama’s Black and Red Angus cattle are raised primarily on pasture by family ranchers in California, Oregon and Washington. They are fed a non-grain forage ration in the last 60 to 90 days, a practice that supplies roughage, enables cattle to be raised year-around, and enhances the flavor and tenderness of the final product.

All Panorama cattle are raised in compliance with the Born and Raised in the USA® verification program, which mandates that all cattle be born and raised in the United States and never implanted with hormones, fed animal by-products or treated with antibiotics.

Ranchers who raise Panorama cattle treat the animals humanely in low-stress environments and employ pasture rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. Their ranching and animal-handling practices are verified through regular third-party audits by Western Ranchers Beef Cooperative, an association that promotes sustainable ranching practices.

Panorama’s organic and natural beef are also sold at Whole Foods stores in Northern California, Washington and Oregon; at 188 Trader Joe’s stores in the Western U.S. and at many independent stores and restaurants in Northern California.

Panorama Debuts Grass-Fed Organic Beef at Northwest and California Whole Foods Markets

Posted

Vina, Calif., May 18, 2006 — Panorama Organic Grass-Fed Beef™ has made its debut in the fresh meat cases of three Whole Foods Markets in Seattle and Portland, and will gradually be introduced at 19 Whole Foods Markets in Northern California during the next two months.

Panorama Organic Grass-Fed Beef is produced in Northern California by Western Grasslands, Inc., a group of family ranchers who raise Black and Red Angus cattle on natural grasses, legumes and range forage. Western Grasslands also produces a non-organic product, Panorama Natural Grass-Fed Beef™, which is sold to restaurants and grocery stores throughout the western United States.

By raising only Angus-breed cattle, following strict grass-feeding regimens and humane protocols, and processing the cattle at 14 to 18 months of age, the company is able to offer one of the most flavorful and tender grass-fed beefs in the country.

Certified organic by the USDA-accredited certifying agency California Certified Organic Farmers, Panorama’s organic cattle graze on pastures that are verified to have been untreated with synthetic pesticides for at least the preceding three years and are processed in plants that are certified organic. They are never implanted with hormones, fed animal by-products or treated with antibiotics. All Panorama cattle are raised in compliance with the Born and Raised in the USA® verification program.

In addition to controlling its genetics, Panorama feeds its cattle a certified-organic, grain-free forage ration in the final 60 to 90 days, a practice that supplies roughage, enables the cattle to be raised year-around, and enhances the flavor and tenderness of the final product.

Ranchers who raise Panorama cattle treat their animals humanely in low-stress environments and employ pasture-rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. Their ranching and animal-handling practices are verified through regular third-party audits by Western Ranchers Beef Cooperative, an association that promotes sustainable ranching practices.

Panorama products are distributed by Sierra Meat Company, a full-line distributor of fresh meats based in Reno, Nev., Santa Clara, Calif., and Carmel, Calif., and other distributors in California and Washington.