Lori Carrion, General Manager
Lori Carrion was appointed General Manager of Panorama Meats in 2012. Since 2006, she has been part of the management team that led Panorama Meats to prominence as a leading branded beef company and the leading U.S. producer and marketer of organic and natural grass-fed beef.
Prior to her appointment as General Manager, she held the COO position. She was Vice President, Sales from 2006 to 2010. During her tenure, she has overseen sales, distribution, quality assurance and production departments at Panorama Meats . She has also worked closely with Panorama Meats’ ranchers, helping them navigate the USDA process to receive and maintain organic certification.
Lori is a proponent of responsible rangeland management to preserve grasslands, watersheds and wildlife habitats in harmony with cattle grazing. She has a unique perspective on the economics of small scale, grass fed cattle ranching in the U.S. through her work with the family ranchers who raise cattle for Panorama Meats.
Lori is personally involved in California’s agriculture community as President of the Yolo County 4H Livestock Auction Committee. She is also a long-time participant and supporter of California Waterfowl Association, an award-winning nonprofit, hunter-supported conservation organization with a mission to conserve the state’s waterfowl, wetlands and hunting heritage.
Wayne Langston, Vice President, Production
Wayne manages the recruiting of ranchers for the Panorama Meats program, secures contracts, and oversees rancher compliance with Panorama Meats’ standards for 100 percent grass fed and grass finished cattle-raising protocols. Wayne also conducts training and seminars for meat department managers and store personnel. Wayne has been with Panorama Meats since 2002.
Wayne serves on the board of directors for the Honey Lake Valley Resource Conservation District in Lassen County. He was a past director of the California Shorthorn Association and a past director of the Lassen County Cattlemen’s Association. He owns and manages a registered commercial cattle operation in Susanville, California, and has shown and judged cattle extensively throughout the U.S.
Kelly Rogers, Logistics Manager
Kelly handles the product distribution logistics and works closely with all carriers to ensure safe and efficient product delivery. She assists and provides support for various production, processing, merchandising, marketing and sales activities for Panorama Meats. She holds a B.S. in Agricultural Business from California State University Chico. Kelly has been with Panorama Meats since 2013.
Danielle Wood, Processing & Quality Assurance Coordinator
Danielle plays an integral role in bringing 100% grass-fed beef to your plate. As Processing & QA Coordinator she works with our ranchers and processors to make sure that the 100% grass fed beef you enjoy with your family meets our rigorous quality and safety standards every step of the way. She has been with WGB since 2014, working as a summer intern twice while studying Agriculture Business at California Polytechnic State University, San Luis Obispo. She started with Western Grassfed Beef full-time after graduating with her B.S. in June of 2016. She is also a member of the 7th generation Wood Cattle Ranch, one of Western Grassfed Beef’s partnering family ranches.
Darrell Wood, Founder
Darrell is a sixth-generation full-time rancher and owner of Leavitt Lake Ranches in Susanville and Vina, California. In 2001, he and his wife, Callie, began raising grass-fed cattle on their 40,000 acres of family-owned and leased rangelands in Northern California. As a co-founder of Panorama Meats, Darrell created environmental stewardship protocols that are now practiced by many of Panorama’s more than 50 family ranchers in nine states.
A national leader in rangeland preservation, Darrell was a founding member, 14-year board member and past president of the California Rangeland Trust. He also served as former chairman, past president and is currently a board member of the Partnership of Rangeland Trusts.
Darrell was honored for grassland stewardship by the Society for Range Management in 1999, received the 2010 California Beef Cattle Improvement Association’s Outstanding Seedstock and Commercial Producer of the Year Award, and won the 2009 National Environmental Stewardship Award from the National Cattlemen’s Beef Association.
He received one of three 2006 National Wetlands Conservation Awards from the U.S. Fish and Wildlife Service. Darrell also served as Vice President of the California Cattlemen’s Association and President of the Lassen County Cattleman’s Association.