Our Story

In 2002, a group of long-time family ranchers and rangeland conservationists in Northern California came together to produce a grass-fed beef that is healthy, humane for cattle and easy on the environment. They pooled their resources, wrote a business plan, and created Western Grasslands, Inc. As the company grew, the group made the decision to change its name in 2006 to Panorama Meats. In 2021, we became Panorama Organic to reflect our commitment to providing the highest quality organic and grass-fed meats to shoppers across the country. 

Today, Panorama Organic’s participating family ranchers span eight states and more than 700,000 acres of USDA Certified Organic grasslands in California,  Wyoming, Montana, Idaho, South Dakota, New Mexico, Nebraska and Colorado. They raise their cattle on lush green pastures that feature a cow’s favorite foods—natural grasses, legumes and range forage.

In addition to a steady diet of the foods they were designed by nature to eat, Panorama Organic’s cattle live the way cattle are meant to live. They are never implanted with hormones, fed animal byproducts or treated with antibiotics. They enjoy room to roam and graze on grass and forages at their leisure, not according to a schedule. Panorama Organic cattle are always treated with respect and handled humanely.

The correct diet, combined with low-stress, humane living conditions, enables Panorama Organic’s ranchers to raise the most flavorful and tender grass-fed beef in the country. Panorama Organic beef has a bigger, beefier flavor than conventionally raised, grain-fed beef. Our dedication to English genetics means our steaks are juicy, tasty, tender and evenly marbled, and our ground beef is naturally lean and flavorful.

A man with Panorama logo embroidered on his shirt
Rancher on horse with dog watching over herd of cattle

Ranchers as Conservationists

The mission of Panorama Organic is grounded in the belief that precious rangelands must be protected and preserved for future generations. In 2021 we announced our partnership with the Audubon Conservation Ranching program to demonstrate our ranchers’ commitment to restoring and preserving bird and wildlife habitat across our network. Every ranch follows a habitat management plan developed by biologists and range and animal scientists at ACR to not only protect wildlife habitat, but to raise healthy livestock and restore endangered grasslands across the U.S.

Many Panorama Organic ranchers have been recognized locally and nationally for their dedication to rangeland stewardship.

Panorama Organics founding ranch, Leavitt Lake Ranches, owned and operated by Darrell Wood and his family, was awarded the 2010 California Beef Cattle Improvement Association’s Outstanding Seedstock and Commercial Producer of the Year Award and the 2009 National Environmental Stewardship Award from the National Cattlemen’s Beef Association (NCBA). Wood also was one of three recipients of the 2006 National Wetlands Conservation Award from the U.S. Fish and Wildlife Service. Another Panorama Organic founding ranch, Yolo Land & Cattle Company, received the 2008 Environmental Stewardship Award from the NCBA.

Panorama Organic’s commitment to a viable ranching industry and the environment goes well beyond our own cattle. We support conservation and sustainable ranching via our partnership with the California Rangeland Trust. Beginning in July 2009, a portion of the proceeds from Panorama Organic’s sales in California have been contributed to efforts to protect rangelands from development and other threats. These carefully managed rangelands not only produce the finest beef in the world, but they also provide a home for watersheds, wetlands and endangered species.

100 Percent Grass-Fed and Organic

To achieve organic certification of grasslands, landowners must prove their land has not been treated with synthetic pesticides and herbicides or other chemicals for at least three years. Most Panorama Organic rangelands are owned or leased by multi-generational ranching families that have been responsible stewards of the same land for many decades. Panorama Organic’s participating ranchers employ pasture rotation and land-management practices that promote animal health and protect delicate rangeland ecosystems. Their ranching methods and animal-handling practices are verified by Panorama Organic through regular inspections. All Panorama Organic cattle are raised in compliance with the Born and Raised in the USA® verification program. All of our cattle must be born and raised in the United States They’re also never implanted with hormones, fed animal by-products or treated with antibiotics. Our 100 percent grass-fed and grass-finished organic cattle graze on organic pastures and are processed in plants certified organic by the USDA-accredited certifying agency California Certified Organic Farmers.

If the ranchers aren’t taking care of the land, then the land won’t be able to take care of the cattle.

Landscape of ranch with hills in background and trees in foreground
Grilled steak with asparagus and garlic

Economic Opportunities for Family Ranchers

Grass-fed beef ranchers can take advantage of Panorama Organic’s strong retail presence to realize a premium price and a guaranteed market for their beef, Panorama Organic handles all the processing, marketing and merchandising to the consumer, allowing family ranchers to focus on ranching. Panorama Organic also has systems in place for helping family ranchers meet requirements for USDA Certified Organic status.


In 2021, Panorama Organic unveiled a new line of convenience products for consumers who want the health benefits of organic, grass-fed beef for their families but may not have time to do a lot of cooking. The pre-cooked hot dogs, meatballs, and smoked sausages offer an economical and easy way for busy parents to feed their families healthy and delicious meals. In 2022, we introduced two new ground beef products, an 80/20 grind for economical everyday meals, and a Chef’s Blend mixture of ground chuck, brisket and short ribs for times when consumers want their favorite chop-house burger experience at home.
Package of Panorama Organic smoked sausage, package of Panorama Organic beef meatballs, and package of Panorama Organic uncured beef hot dogs