What’s On the Label?
Sometimes a trip to the grocery store is a mind-boggling adventure when it comes to deciphering the information on product labels. Especially for shoppers who want to purchase according to their values, the sheer number of claims, certifications, and vague terms can be overwhelming. This is especially true in the meat case, where terms like all-natural, no antibiotics or hormones, grass-fed, and organic can create confusion.
At Panorama Organic, we’re committed to transparency. We want you to know exactly what you’re getting when you buy our meat to serve your family, and that’s why we created our labels to give you as much information as we can squeeze into a small space.
But what do those symbols really mean?
100% Grass-fed and finished
Our grass-fed protocol says Panorama Organic cattle spend 100 percent of their lives living on pasture eating only grass and forage from weaning to harvest. They’re able to express their natural herd animal instincts because they’re never confined to feedlots or given grain to fatten them up. It takes a little longer to do it this way, but the results are meat that’s healthier for you and the planet, a content life for the animals, and a delicious eating experience.
Each of the ranches in our network must pass a rigorous annual audit to insure they’re meeting the standards of the USDA Organic program. That means the grazing pastures and any supplemental feed, like hay, are never treated with chemical herbicides, fungicides, or pesticides and are completely non-GMO. The animals are never given antibiotics or hormones and are handled according to standards that keep them healthy and stress-free. The organic program is about building a farm system created on the foundation of healthy soil and that maximizes animal health and welfare.
In 2021, we announced our partnership with Audubon’s Conservation Ranching Initiative, a program designed to help consumers support efforts to preserve grassland songbird habitat by purchasing beef products that come from ranches who employ bird-friendly practices. This year, we’re proud to announce that all the ranches in our network have been approved by Audubon Conservation Ranching, and now our packages carry the certification logo on our labels.
Each of our ranches meets the strict standards established by Audubon in four areas:
- Habitat Management—Every ranch operates under a habitat management plan developed with the help of an Audubon range scientist to preserve and restore bird and wildlife habitat and preserve biodiversity.
- Forage and Feeding—As with our own protocol and similar to those of the USDA Organic program, animals graze open pasture their entire lives and are never given antibiotics, hormones, or animal by-products, nor are they ever confined to feedlots.
- Animal Health and Welfare—All of our ranches must adhere to best practices when it comes to caring for their animals. This means allowing animals to express their natural instinctive behaviors and providing a low-stress environment in every aspect of their lives. Processing plants must adhere to Dr. Temple Grandin’s principles of humane handling.
- Environmental Sustainability—Land must be managed in a way that protects the soil, grassland habitats, and waterways. The goal is to provide a healthy ecosystem for birds, wildlife, and pollinators and to sequester carbon.
All of our beef is 100% compliant with the principles of the Whole30 eating plan, a program designed to help people change their health habits and relationship with food. By eliminating potentially problematic foods from the diet for 30 days and then following a science-based reintroduction regimen, eaters following Whole30 decide for themselves which foods make them feel the best and support their lifestyle goals.
Born & Raised in the USA
Every one of our animals is bred, born, and raised on American family ranches. Panorama Organic never imports beef from other countries. We’re proud to support rural communities—the small businesses that support our ranchers; the schools, churches, and other social organizations that serve as the glue holding those communities together; and the service businesses that keep our ranch families healthy and happy. When you purchase Panorama Organic, you’re helping to keep a little girl in gymnastics classes, a local coffee shop open, or the local Boy Scout troop camping.
The QR Code
To make it easy for shoppers to learn more about us even while they’re still in the grocery store, we’ve added a QR code to our labels. By scanning it with the camera in your phone, you can learn more about what we do, including the importance of our partnership with Audubon Conservation Ranching.
If you ever have questions about any of our practices, ranches, or products, we’re happy to answer them. Just send an email or give us a call.