Coffee-rubbed steak with side of spiralized potatoes and glass of water

Coffee-rubbed Steak with Spiral Potatoes

This recipe from our friends at Whole30 features a flavorful rub that blends ground coffee, chile powder and other spices to jazz up the flavor of your steak. The crispy spiral potatoes served alongside are can’t-stop-eating-them good!

Serves 4

  • 1 ½ tablespoons finely ground coffee beans or ground instant coffee
  • 1 ½ tablespoons hot chile powder
  • 2 teaspoons smoked paprika
  • 1 teaspoon sea salt
  • ½ teaspoon powdered mustard
  • 4 grass-fed ribeye steaks
  • 3 medium russet potatoes, peeled and spiraled
  • 1 ½ to 2 tablespoons avocado oil
  • 1 teaspoon garlic powder
  • 1 teaspoon salt
  • ½ teaspoon black pepper

Adjust the oven racks so one is about 4 inches from the broiler heat and the other is lower in the oven. Preheat the oven to 425°F. Line a rimmed baking pan with foil. 

In a small bowl, combine the ground coffee, chili powder, paprika, salt, and powdered mustard. Place the steaks on the un-heated rack of a broiler pan or baking pan. Rub the steaks all over with the coffee mixture. Set aside.

Place the spiraled potatoes on the lined baking pan and pat dry with a paper towel. In a small bowl, combine the oil, garlic powder, salt, and pepper. Drizzle over the potatoes and gently toss to coat. Roast the potatoes on the lower oven rack, tossing once halfway through, for 20 minutes.

Set the oven to broil, leaving the potatoes on the lower rack. Place the steaks on the upper rack. Broil the steaks, turning once halfway through, until medium-rare (130 degrees F) or desired doneness. Use a meat thermometer for best results. Remove the pan with the steaks from the oven, tent with foil, and allow the steaks to rest until the potatoes are done.

Move the pan with the potatoes to the upper rack and finish under the broiler, watching carefully and tossing occasionally, until golden and crisp, about 5 minutes.

Recipe courtesy of The Whole30 Fast and Easy Cookbook by Melissa Urban. Learn more about Whole30 here.

What's on the label sticker with guidelines on different seals to look for on labels with descriptions

What’s On the Label?

Sometimes a trip to the grocery store is a mind-boggling adventure when it comes to deciphering the information on product labels. Especially for shoppers who want to purchase according to their values, the sheer number of claims, certifications, and vague terms can be overwhelming. This is especially true in the meat case, where terms like all-natural, no antibiotics or hormones, grass-fed, and organic can create confusion.

At Panorama Organic, we’re committed to transparency. We want you to know exactly what you’re getting when you buy our meat to serve your family, and that’s why we created our labels to give you as much information as we can squeeze into a small space. 

But what do those symbols really mean?

100% Grass-fed and finished

Our grass-fed protocol says Panorama Organic cattle spend 100 percent of their lives living on pasture eating only grass and forage from weaning to harvest. They’re able to express their natural herd animal instincts because they’re never confined to feedlots or given grain to fatten them up. It takes a little longer to do it this way, but the results are meat that’s healthier for you and the planet, a content life for the animals, and a delicious eating experience.

USDA Organic

Each of the ranches in our network must pass a rigorous annual audit to insure they’re meeting the standards of the USDA Organic program. That means the grazing pastures and any supplemental feed, like hay, are never treated with chemical herbicides, fungicides, or pesticides and are completely non-GMO. The animals are never given antibiotics or hormones and are handled according to standards that keep them healthy and stress-free. The organic program is about building a farm system created on the foundation of healthy soil and that maximizes animal health and welfare.

Audubon Certified

In 2021, we announced our partnership with Audubon’s Conservation Ranching Initiative, a program designed to help consumers support efforts to preserve grassland songbird habitat by purchasing beef products that come from ranches who employ bird-friendly practices. This year, we’re proud to announce that all the ranches in our network have been approved by Audubon Conservation Ranching, and now our packages carry the certification logo on our labels.

Each of our ranches meets the strict standards established by Audubon in four areas:

  • Habitat Management—Every ranch operates under a habitat management plan developed with the help of an Audubon range scientist to preserve and restore bird and wildlife habitat and preserve biodiversity.
  • Forage and Feeding—As with our own protocol and similar to those of the USDA Organic program, animals graze open pasture their entire lives and are never given antibiotics, hormones, or animal by-products, nor are they ever confined to feedlots.
  • Animal Health and Welfare—All of our ranches must adhere to best practices when it comes to caring for their animals. This means allowing animals to express their natural instinctive behaviors and providing a low-stress environment in every aspect of their lives. Processing plants must adhere to Dr. Temple Grandin’s principles of humane handling.
  • Environmental Sustainability—Land must be managed in a way that protects the soil, grassland habitats, and waterways. The goal is to provide a healthy ecosystem for birds, wildlife, and pollinators and to sequester carbon.

Whole30 Approved

All of our beef is 100% compliant with the principles of the Whole30 eating plan, a program designed to help people change their health habits and relationship with food. By eliminating potentially problematic foods from the diet for 30 days and then following a science-based reintroduction regimen, eaters following Whole30 decide for themselves which foods make them feel the best and support their lifestyle goals. 

Born & Raised in the USA

Every one of our animals is bred, born, and raised on American family ranches. Panorama Organic never imports beef from other countries. We’re proud to support rural communities—the small businesses that support our ranchers; the schools, churches, and other social organizations that serve as the glue holding those communities together; and the service businesses that keep our ranch families healthy and happy. When you purchase Panorama Organic, you’re helping to keep a little girl in gymnastics classes, a local coffee shop open, or the local Boy Scout troop camping.

The QR Code 

To make it easy for shoppers to learn more about us even while they’re still in the grocery store, we’ve added a QR code to our labels. By scanning it with the camera in your phone, you can learn more about what we do, including the importance of our partnership with Audubon Conservation Ranching. 

If you ever have questions about any of our practices, ranches, or products, we’re happy to answer them. Just send an email or give us a call.

Whole30 & Panorama Organic: A Healthy Partnership 

A conversation with Stephanie Greunke, MS, RD, PMH-C, CPT, WHOLE30 Dietician and Education Manager. This article originally appeared in the 2021 Panorama Perspective, available at retailers who carry Panorama Organic products.

Q. Panorama Organic Grass-Fed Meats has been a longtime partner with Whole30. How has the brand aligned with your program? 

A: Panorama Organic Grass-Fed Meats’ commitment to providing high-quality organic, grass-finished beef  products, including their new bone broth, aligns with our program and partner standards that include GAP Certification. Having the Whole30 Approved trademark on Panorama’s product packaging is a great way to quickly show consumers that their product line and the company that stands behind it have been vetted by the Whole30 team. 

Q: You recommend grass-finished and organic on the labels. Why?

A: If it’s accessible, grass-finished beef that is also organic is a great choice. This is because “organic” is a USDA-regulated term that ensures farmers complete a certification process that complies with their regulatory standards. This includes the requirement that organic beef must come from cattle that are raised in living conditions that accommodate their natural behaviors, are fed 100 percent organic feed and forage, and are not administered antibiotics or hormones. They must also be raised on a farm that doesn’t use harmful pesticides, GMOs, or sewer sludge. Many persistent organic pollutants are lipid-soluble and are stored in the fat of animals, making leaner cuts like grass-finished beef important from an environmental contaminant perspective.

Q. Why is eating healthy with whole natural foods so important?

A. Whole, natural foods provide our bodies with the basic building blocks to support optimal health. The Whole30 promotes eating whole foods to reduce systemic inflammation, regulate blood sugar, ensure nutrient-density, and promote a healthy relationship with food.

Q. What’s your favorite Whole30 grass-fed beef recipe?

A. I love the slow cooker smoky sweet potato chili that uses ground beef. It takes just a few minutes of hands-on time to prepare and then the slow cooker does the rest of the work. It makes enough for dinner and leftovers the next day, which is always a plus!

Q. Why is it so important to understand labels? Why are they so confusing?

A. When you’re doing the Whole30 it’s important to check labels because there are lots of sneaky ways sugar shows up in foods you’d never guess have sugar, particularly condiments. You may also find corn, dairy, wheat, or soy in products you typically consume that you never realized were there. Because we understand that label reading can be confusing, we created the Whole30 Approved program. When you see the Whole30 Approved label, you know we’ve already done the work making sure the product is compatible. We still think label reading is an important skill and life lesson, so even when you’re not following the Whole30 program, it’s a good idea to see what you’re purchasing so you can be an informed consumer.

Whole 30 approved seal
Bowl of ground beef chili with cubed sweet potato and red onion garnish

Whole30 Smoky Sweet Potato Chili

Thanks to our friends at Whole30 for this easy, healthy, and delicious mid-week dinner. If you start it in the morning in the slow cooker, it will be ready and waiting for dinner. Be sure to look for Whole30-compatible tomato products that don’t have any added sugars.

Makes 6 servings

  • 1 1/2 pounds lean ground beef
  • 1 medium red onion, chopped
  • 1 poblano pepper, seeded and diced
  • 2 large sweet potatoes, peeled and cut into 1/2-inch cubes (4 cups)
  • 1 can (10.75 ounces) Whole30-compatible tomato puree
  • 1 can (15 ounces) Whole30-compatible crushed tomatoes
  • 2 cups Whole30-compatible tomato juice
  • 2 tablespoons cider vinegar
  • 1 tablespoon chile powder
  • 1 1/2 teaspoons smoked paprika
  • 1 teaspoon cumin
  • 1 teaspoon garlic powder
  • 1/2 teaspoon allspice
  • 1/4 teaspoon cayenne pepper
  • 1 teaspoon smoked salt or regular salt
  • Finely chopped red onion (optional for garnish)

In a large skillet, cook the beef over medium-high heat, stirring with a wooden spoon, until browned, about 10 minutes.

Drain off the fat.

Transfer the beef to a 4- to 5-quart slow cooker. Add the onion, poblano pepper, sweet potatoes, tomato puree, crushed tomatoes, tomato juice, vinegar, chile powder, smoked paprika, cumin, garlic powder, allspice, cayenne, and salt to the cooker.

Stir to combine.

Cover and cook on low for 8 hours or on high for 4 hours. If desired, top servings with chopped onions.